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What is the impact of e-cigarette adverts on children's perceptions of tobacco smoking? An experimental study
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    Impact of e-cigarette adverts on children's perceptions of smoking

    NOT PEER REVIEWED The study conducted in England by Petrescu and colleagues [1] concludes that there is a "potential for e-cigarette adverts to undermine tobacco control efforts by reducing a potential barrier (i.e. beliefs about harm) to occasional smoking". Clearly it is important to keep monitoring the impact of advertising, particularly on children, and this research paper is a welcome contribution. However, i...

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    Conflict of Interest:
    None declared.