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Paying more attention to the ‘elephant in the room’
  1. Ron Borland
  1. Correspondence to Dr Ron Borland, VicHealth Centre for Tobacco Control, The Cancer Council Victoria, 1 Rathdowne St, Carlton, VIC 3053, Australia; Ron.Borland{at}cancervic.org.au

Abstract

This commentary argues that a nicotine reduction strategy for tobacco control is a secondary strategy to the wider availability of low toxin forms of nicotine to give smokers a viable alternative to cigarettes. Failure to confront the likely reality of continued nicotine use and to make it as low in harm as possible may prolong the tobacco epidemic.

  • Addiction
  • End game
  • Harm Reduction
  • Nicotine
  • Electronic nicotine delivery devices

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Footnotes

  • Correction notice This article has been corrected since it was published Online First. The article type has been changed to ‘Perspectives’.

  • Competing interests None declared.

  • Provenance and peer review Commissioned; internally peer reviewed.

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