rss
Tob Control 1996;5:149-153 doi:10.1136/tc.5.2.149

Why did Swiss citizens refuse to ban tobacco advertising?

  1. J Cornuz,
  2. B Burnand,
  3. I Kawachi,
  4. F Gutzwiller,
  5. F Paccaud
  1. Harvard School of Public Health, Boston, Massachusetts, USA. jacques.cornuz@chuv.hospvd.ch

      Abstract

      A ban on tobacco advertising is one of the major tools to promote tobacco control. Swiss citizens recently refused to modify the Swiss Constitution to ban tobacco advertising. This case study shows how a strong alliance among the tobacco industry, the state, the media, and sports and cultural activities planners made it difficult for people to make an informed decision. The promoters of the ban were unable to provide counter-arguments to the mostly fallacious claims made by the opponents regarding the likely health and economic impact of this ban. A comparison to successful campaigns in Canada and New Zealand provides insight regarding factors missing in the Swiss campaign which might have been useful in obtaining support from Swiss citizens.

      This Article

      1. Abstract
      2. PDF

      Responses

      1. Submit a response
      2. No responses published

      Register for free content

      The full back archive is now available for all BMJ Journals. Institutional subscribers may access the entire archive as part of their subscription. Personal subscribers will also have access to all content when logged in. Non-subscribers who register have free access to all articles published before 2006 right back to volume 1 issue 1. Register hereto access the free archive of all BMJ Journals.

      Don't forget to sign up for content alertsso you keep up to date with all the articles as they are published.