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Tob Control 1998;7:9 doi:10.1136/tc.7.1.9g
  • News analysis

The Reality check— a way to make tobacco shareholders aware

  1. GÖRAN BOËTHIUS
  1. Doctors Against Tobacco
  2. Nurses Against Tobacco
  3. Swedish Cancer Society
  4. A Non Smoking Generation
  5. Teachers Against Tobacco
  6. Dentistry Against Tobacco
  7. Stockholm, Sweden
    1. YVONNE BERGMARK-BRÖSKE
    1. Doctors Against Tobacco
    2. Nurses Against Tobacco
    3. Swedish Cancer Society
    4. A Non Smoking Generation
    5. Teachers Against Tobacco
    6. Dentistry Against Tobacco
    7. Stockholm, Sweden
      1. BRITT-MARIE LINDBLAD
      1. Doctors Against Tobacco
      2. Nurses Against Tobacco
      3. Swedish Cancer Society
      4. A Non Smoking Generation
      5. Teachers Against Tobacco
      6. Dentistry Against Tobacco
      7. Stockholm, Sweden
        1. GUNILLA STEINWALL
        1. Doctors Against Tobacco
        2. Nurses Against Tobacco
        3. Swedish Cancer Society
        4. A Non Smoking Generation
        5. Teachers Against Tobacco
        6. Dentistry Against Tobacco
        7. Stockholm, Sweden
          1. INGRID TALU
          1. Doctors Against Tobacco
          2. Nurses Against Tobacco
          3. Swedish Cancer Society
          4. A Non Smoking Generation
          5. Teachers Against Tobacco
          6. Dentistry Against Tobacco
          7. Stockholm, Sweden
            1. ERIK UHRBOM
            1. Doctors Against Tobacco
            2. Nurses Against Tobacco
            3. Swedish Cancer Society
            4. A Non Smoking Generation
            5. Teachers Against Tobacco
            6. Dentistry Against Tobacco
            7. Stockholm, Sweden

                To make the public in general and tobacco shareholders in particular aware of the true character of tobacco companies is an important part of a comprehensive tobacco control strategy. In May 1997, shareholders attending the annual general meeting of the Swedish Match company were presented with an alternative company report—the Reality check. The idea was inspired by the Tobacco company alternative report published by the Australian Council on Smoking and Health in 1987.

                The Reality check report.

                Swedish Match used to be a respected company producing and selling matches worldwide. Today Swedish Match holds …

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