Mission: please, just accept us as credible
In the early 1990s the corporate fashion for developing mission statements caused countless thousands to sit about in small groups with white boards developing gushy statements often with quasi-religious undertones. Some even called them “missionary” statements. The verbally incontinent facilitators who typically led these occasions would whip participants into frenzies of optimism, urging the manufacturers of humble nuts and bolts to feel that they were …
