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Tob Control 7:194-195 doi:10.1136/tc.7.2.194
  • Letters to the editor

A new health education strategy to reduce smoking among young people

Number and recall of each type of letter. Recall interval is the gap between birthday and interview dates

Age Health message Letters sent n Completed interviews n (%) Correctly identified topic % (95% CI) Recall interval Mean days (range)
12 Smoking 33 16 (48) 88 (71–100) 43 (39–47)
12 Immunisation 31 17 (55) 47 (23–71) 42 (39–46)
13 Smoking 30 18 (60) 83 (66–100) 42 (40–52)
13 Sun exposure 32 20 (63) 45 (23–67) 42 (39–50)
14 Smoking 33 21 (63) 90 (78–100) 43 (40–52)
14 Diet 33 22 (67) 59 (39–80) 42 (38–47)
  • CI = confidence intervals.

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