Article Text

Fowl effects from smoking
  1. JUDITH MACKAY
  1. Asian Consultancy on Tobacco Control
  2. Hong Kong, China.
  3. jmackay{at}hk.super.net

    Statistics from Altmetric.com

    In the immediate wake of the Hong Kong chicken ’flu, which tragically claimed four deaths and led to the mass destruction of all chickens in Hong Kong, the campaigning group People Acting for a Smokeless Society (PASS) produced a poster depicting a very dead chicken flat on its back with a cigarette in its mouth (figure) The poster was entitled “beware: smokers’ flu”. PASS pointed out that smoking kills about 5000 residents a year in Hong Kong.

    An anti-smoking poster in Hong Kong mimicked the city’s chicken ’flu campaign.

    Mimicking the Hong Kong government’s bird ’flu campaign, PASS encouraged smokers to watch out for the symptoms of “smokers ’flu”: coughing, wheezing, hacking, foul odour emanating from the mouth and fingers, yellow-stained teeth, damaged taste buds, decline in sex drive, impotence, and infertility. One newspaper commented: “Who knows? Maybe PASS is onto something. After all, if the grisly sight of a deceased chicken smoking a butt doesn’t scare you straight, what will?”

    View Abstract

    Request permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.