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Tob Control 8:362 doi:10.1136/tc.8.4.362c
  • News analysis

France: packaging is kids stuff

Tobacco control advocates awaiting implementation of the EU tobacco control directive are wondering which ways the tobacco industry will most frequently try to cheat on the advertising ban. One method may be to use the cigarette pack more creatively. Advertisers have said that the pack can be a highly potent advertisement, so it would hardly be surprising …

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