Tob Control 8:362 doi:10.1136/tc.8.4.362d
  • News analysis

South Africa: chopper axed

Good news from South Africa. The John Rolfe surf rescue helicopter, which aggressively promoted cigarettes around the pleasant coastal resorts of South Africa, has flown its last mission (seeTobacco Control1998;7:9). Exploiting the fascination of helicopters, and the cast iron good guy image of seaside lifesaving, the chopper bearing the name of a popular local cigarette brand was …

Free sample

This recent issue is free to all users to allow everyone the opportunity to see the full scope and typical content of Tobacco Control.
View free sample issue >>

Don't forget to sign up for content alerts so you keep up to date with all the articles as they are published.

This insightful video is produced by Cancer Research UK

Navigate This Article