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Tob Control 9:122-127 doi:10.1136/tc.9.2.122
  • Cover essay

Thailand: winning battles, but the war's far from over

Table 2

TTM and foreign cigarette sales and tax revenue in Thailand

Years Sales of TTM brands
(in millions of packs)
Sales of foreign brands (in millions of packs) Taxes a %
of retail price
Tax revenue
(million $US)
Market share
of TTM (%)
Market share of TTCs (%)
1990 1941 * 55 369 100
1991 1942 12 55 430 99.4 0.6
1992 1983 51 55 418 97.5 2.5
1993 2065 60 55 415 97.9 2.9
1994 2258 71 60 541 96.9 3.1
1995 2100 71 62 561 96.7 3.3
1996 2373 77 68 652 96.9 3.2
1997 2316 100 68 805 95.7 4.3
1998 1786 165 70 776 90.8 9.2
1999 1569 241 71.5 722 84.6 15.4
  • Source: Excise Department of Thailand US$1 = 37 Baht.

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