Philip Morris (PM) chief Geoffrey Bible, an Australian resident in the USA, wrote to the incoming chief executive officer of PM Australia, David Davies, in March 1993 “there is a lot of nervousness on the food side at our including them [Kraft] publicly as part of the corporate body when we are dealing with contentious issues. Kraft is the manufacturer of one of the household darlings of Australia, namely Vegemite [a black, yeast based spread]. Every Australian is born with a jar of Vegemite in …