Canada: warnings with colour pictures required
Following a lengthy regulatory process, Canada's new cigarette package warnings are the first with photographs, and the first covering 50% of the package front and back.
A mock up package with one of the new exterior warning (left) and one of the package inserts (right).
The content of the new warnings was finalised on 26 June 2000 when the cabinet of the Canadian government adopted the Tobacco Products Information Regulations under the Tobacco Act. Before adoption, the regulations had received unanimous approval by the House of Commons Standing Committee on Health, following public hearings, and by the House of Commons as a whole. Considerable research and other work by the Canadian Department of Health and by health organisations contributed significantly to the development of the regulations.
The regulations require that one of 16 rotated …
