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Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics
  1. Lois Biener, PhD, Center for Survey Research, University of Massachusetts Boston, 100 Morrissey Blvd, Boston, MA 02125, USA;lois.biener{at}umb.edu
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Biener L, McCallum-Keeler G, Nyman AL
Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics

Publication history

  • Received 21 December 1999
  • Revised 19 April 2000
  • Accepted 18 May 2000
  • Published online 1 December 2000.

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