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Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
  1. Cornelia Pechmann PhD, Associate Professor of Marketing, Graduate School of Management, University of California–Irvine, Irvine, California 92697, USA; cpechman{at}uci.edu
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Pechmann C, Reibling ET
Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada

Publication history

  • Published online 1 June 2000.

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