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Recent research has clearly identified the importance of media advocacy in advancing tobacco control objectives.1–4 Generating news coverage of tobacco control-related issues is a low cost activity that can generate extensive and ongoing coverage to which millions of citizens, including politicians and decision makers, are exposed. Media advocacy has thus become an important component of comprehensive tobacco control programs.
China has the world's largest population, with 52.4% of adult men and 3.4% of adult women smoking.5 6 In China, news coverage of health issues has increased dramatically in recent years. In our previous study of cancer coverage in Chinese newspapers, there was a sharp increase in cancer-related reports from 578 articles in 2000 to 1403 articles in 2006.7 However, there has been little analysis or evaluation of news coverage on smoking in …
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