Tob Control doi:10.1136/tobaccocontrol-2011-050116
  • Industry watch

RJ Reynolds goes international with new dissolvable tobacco products

  1. Gregory N Connolly
  1. Center for Global Tobacco Control, Department of Society, Human Development and Health, Harvard School of Public Health, Boston, MA, USA
  1. Correspondence to Andrew Seidenberg, 677 Huntington Avenue, Landmark Center, 3rd Floor East, MA 02115 USA; aseidenb{at}
  1. Contributors AS conceived the idea for the paper and wrote the first draft. VR and GC provided critical revision.

  • Received 28 June 2011
  • Accepted 13 September 2011
  • Published Online First 7 October 2011

In 2009, RJ Reynolds (RJR) introduced dissolvable tobacco products in three test markets in the USA (figure 1A). ‘Camel Dissolvables,’ which come in the form of orbs, strips and sticks, are made from finely milled tobacco and are intended to dissolve in the mouth without expectoration.1

Figure 1

Dissolvable tobacco products manufactured by RJ Reynolds and purchased in (A) Portland, Oregon, USA, and (B) Taipei, Taiwan.

Nearly identical dissolvable tobacco products were introduced into Taiwanese markets under the brand name Revo in 2010 (figure 1B). The size, shape and packaging of Revo resemble those of the Camel …

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