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Research paper: Smokers' responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries
  • Melanie Wakefield,
  • Megan Bayly,
  • Sarah Durkin,
  • Trish Cotter,
  • Sandra Mullin,
  • Charles Warne,
  • for the International Anti-Tobacco Advertisement Rating Study Team
Tob Control tobaccocontrol-2011-050171Published Online First: 12 October 2011 doi:10.1136/tobaccocontrol-2011-050171

  1. health warnings unlikely to be effective

    • Jonathan P. Krueger, software engineer
    none

    But the evidence is that no media campaign based on health warnings is likely to be effective.

    So comparing different varieties of campaigns unlikely to be effective doesn't seem very productive.

    Comparing varieties of campaigns using themes known to be effective, might be worthwhile.

    Ref:

    Evaluation of Antismoking Advertising Campaigns Lisa K. Goldman, MPP; Stanton A. Glantz, PhD. JAMA. 1998;279(10):772-777. doi: 10.1001/jama.279.10.772

    Conflict of Interest:

    None declared

    Submit response
    Published 25 October 2011
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  1. health warnings unlikely to be effective

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