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Planting trees without leaving home: tobacco company direct-to-consumer CSR efforts
  1. Mariaelena Gonzalez,
  2. Pamela M Ling,
  3. Stanton A Glantz
  1. Center for Tobacco Control Research and Education, University of California, San Francisco, California, USA
  1. Correspondence to Dr Mariaelena Gonzalez, Center for Tobacco Control Research & Education, UCSF, 530 Parnassus Ave. Box 1390, San Francisco, CA 94143-1390, USA; mariaelena.gonzalez{at}ucsf.edu

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In developing countries tobacco and cigarette production involves the diversion of arable land from food to tobacco production. It also involves child labour (despite tobacco companies' corporate social responsibility (CSR) campaigns against the use of child labour in tobacco growing fields), heavy pesticide use (often bought from tobacco companies on loan) and deforestation.1–7 Santa Fe Natural Tobacco Company (SFNTC) is a wholly owned subsidiary of Reynolds American Inc. (Winston-Salem, NC, USA), which is, in turn, 42% owned by British American Tobacco (BAT). Tobacco companies, BAT in particular, have a long history of using CSR to support lobbying activities, to repair their reputation and to turn non-tobacco non-governmental organisations into …

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