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Tips for managing a social networking site
  1. Amanda Fallin1,
  2. Nancy L York2,
  3. Ellen J Hahn3,4
  1. 1University of California, Center for Tobacco Control Research and Education, San Francisco, California, USA
  2. 2Bellarmine University, Lansing School of Nursing & Health Sciences, Louisville, Kentucky, USA
  3. 3University of Kentucky College of Nursing, Tobacco Policy Research Program, Lexington, Kentucky, USA
  4. 4University of Kentucky College of Public Health, Lexington, Kentucky, USA
  1. Correspondence to Dr Amanda Fallin, University of California, Center for Tobacco Control Research and Education, 530 Parnassus Avenue, Room 366, San Francisco, CA 94158, USA; amanda.fallin{at}ucsf.edu

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Many public health organisations are making use of online social networking sites, such as Facebook, to disseminate information. The University of Kentucky's Kentucky Center for Smoke-free Policy (KCSP) has a Facebook page to disseminate evidenced-based information about secondhand smoke and smoke-free policy. Facebook can foster dialogue,1 but users can also post irrelevant or inappropriate information.2 In 2011, electronic cigarette (e-cigarette) advocates placed multiple postings to the KCSP Facebook page (kysmokefree) in what appeared to be an attempt to redirect the discussion on KCSP's Facebook page from advancing a smoke-free policy to harm reduction.

In 2011, the Madison County (Kentucky) Board of Health amended its smoke-free regulation to prohibit use of e-cigarettes in the same places as cigarettes.3 E-cigarette advocates strongly opposed the change via public testimony, communication with tobacco control advocates in the community and members of the Board …

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