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Research paper
Effects of brand variants on smokers’ choice behaviours and risk perceptions

Authors

  1. Correspondence to Dr Janet Hoek, Department of Marketing, University of Otago, P.O. Box 56, Dunedin 9054, New Zealand; Janet.hoek{at}otago.ac.nz
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Citation

Hoek J, Gendall P, Eckert C, et al
Effects of brand variants on smokers’ choice behaviours and risk perceptions
Tobacco Control 2016;25:160-165.

Publication history

  • Received October 12, 2014
  • Revised January 21, 2015
  • Accepted March 3, 2015
  • First published March 25, 2015.
Online issue publication 
May 13, 2016

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