Objective To estimate the price elasticity of cigarette demand for university students aged 18–24 years in Jordan.

Methods Questions from the Global Adult Tobacco Survey were adapted and administered to students from 10 public universities in Jordan in 2014. A two-part econometric model of cigarette demand was estimated.

Results Nearly one-third of university students in Jordan smoke, purchasing 33.2 packs per month and paying 1.70 Jordanian dinars on average (US$2.40) for a pack of 20 cigarettes. The price elasticity of cigarette demand was estimated to be −1.15.

Conclusions Higher taxes may be particularly effective in reducing smoking among University students in Jordan.