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Did independent and convenience (small) retailers comply with standardised tobacco packaging in the UK?
  1. Nathan Critchlow,
  2. Martine Stead,
  3. Crawford Moodie,
  4. Douglas Eadie,
  5. Anne-Marie MacKintosh
  1. Centre for Tobacco Control Research and UK Centre for Tobacco and Alcohol Studies, Faculty of Health Sciences and Sport, Institute for Social Marketing, University of Stirling, Stirling, UK
  1. Correspondence to Dr Nathan Critchlow, Institute for Social Marketing, Faculty of Health Sciences and Sport, University of Stirling, FK9 4LA, Stirling, UK; nathan.critchlow{at}stir.ac.uk

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The UK Standardised Packaging of Tobacco Products Regulations 2015 and Tobacco and Related Products Regulations 2016 require cigarettes (factory-made and rolling tobacco) to be sold in standardised packs with a drab brown colour and pictorial health warnings covering at least 65% of the principal display areas.1 Tobacco companies and retailers were given from 20 May 2016 to 20 May 2017 to comply with the legislation.

Research from Australia, the first country to introduce standardised packaging, has explored several factors that may mitigate the impact of this measure, including illicit tobacco use,2 pricing3 and product development.4 5 No studies, however, have measured compliance among retailers. Given the value of such research in gauging the effectiveness of retailer-related tobacco policy,6 we examined independent and convenience (small) retailer compliance with standardised packaging legislation in the UK. Small retailers are an important group for investigation as reportedly half of their consumers purchase tobacco and over two-thirds consider tobacco necessary to maintain footfall.7

Methods

We analysed electronic point of sale …

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