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Who is the target? Package health warnings and the role of market segmentation

Authors

  1. Correspondence to Professor Timothy Dewhirst, Department of Marketing and Consumer Studies, College of Business and Economics, University of Guelph, Guelph, ON N1G 2W1, Canada; dewhirst{at}uoguelph.ca
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Dewhirst T, Lee WB
Who is the target? Package health warnings and the role of market segmentation

Publication history

  • First published April 13, 2018.

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