Electronic cigarette retailers use Pokémon Go to market products

Tob Control. 2017 Dec;26(e2):e145-e147. doi: 10.1136/tobaccocontrol-2016-053369. Epub 2017 Jan 2.
No abstract available

Keywords: Advertising and Promotion; Electronic nicotine delivery devices; Social marketing.

Publication types

  • Research Support, N.I.H., Extramural

MeSH terms

  • Adolescent
  • Electronic Nicotine Delivery Systems*
  • Humans
  • Marketing / methods*
  • Tobacco Industry / methods*
  • Video Games*
  • Young Adult