TY - JOUR T1 - What are the elements of the tobacco endgame? JF - Tobacco Control JO - Tob Control SP - 293 LP - 295 DO - 10.1136/tc.2010.040881 VL - 21 IS - 2 AU - George Thomson AU - Richard Edwards AU - Nick Wilson AU - Tony Blakely Y1 - 2012/03/01 UR - http://tobaccocontrol.bmj.com/content/21/2/293.abstract N2 - The available literature on tobacco endgames tends to be limited to discussing means, targets and difficulties. This article offers additional ideas on the key elements of endgame strategies and the circumstances in which these are likely to be adopted and implemented. We suggest such strategies will include explicit plans, will define the nature of `the end of tobacco use/sale' and have target dates within 20 years. The likely circumstances for endgame strategy development include low (probably under 15% adult smoking) prevalence and/or rapid prevalence reductions, wide support and strong political leadership. Even with some or all these circumstances, opposition from business, internal government forces and international factors may influence results. ER -