RT Journal Article SR Electronic T1 What are the elements of the tobacco endgame? JF Tobacco Control JO Tob Control FD BMJ Publishing Group Ltd SP 293 OP 295 DO 10.1136/tc.2010.040881 VO 21 IS 2 A1 George Thomson A1 Richard Edwards A1 Nick Wilson A1 Tony Blakely YR 2012 UL http://tobaccocontrol.bmj.com/content/21/2/293.abstract AB The available literature on tobacco endgames tends to be limited to discussing means, targets and difficulties. This article offers additional ideas on the key elements of endgame strategies and the circumstances in which these are likely to be adopted and implemented. We suggest such strategies will include explicit plans, will define the nature of `the end of tobacco use/sale' and have target dates within 20 years. The likely circumstances for endgame strategy development include low (probably under 15% adult smoking) prevalence and/or rapid prevalence reductions, wide support and strong political leadership. Even with some or all these circumstances, opposition from business, internal government forces and international factors may influence results.