%0 Journal Article %A Timothy Dewhirst %A Wonkyong Beth Lee %T Who is the target? Package health warnings and the role of market segmentation %D 2018 %R 10.1136/tobaccocontrol-2018-054277 %J Tobacco Control %P tobaccocontrol-2018-054277 %U https://tobaccocontrol.bmj.com/content/tobaccocontrol/early/2018/04/12/tobaccocontrol-2018-054277.full.pdf