Examples of younger adult targeted product design features
| Design feature | Approach | Description | Results |
|---|---|---|---|
| Source: Industry documents.26, 30–32, 57 | |||
| Tobacco blend | Two stage blend | Separate blends used at front and back end of the cigarette | Allowed strength in initial puffs, smoothness in later puffs |
| Puffed tobacco | G13-23 | Puffed tobacco filler | Improved mouth sensation and throat scratch |
| Humectant | Glystar | Replacement for glycerin/ propylene glycol | Increased smoothness |
| Flavourant | “Combination top dressing” | Chocolate, vanillin, licorice, and “tobacco enhancer” | Significant appeal among 18–24 year old smokers |
| Filter | Carbowax | Filter additive | Reduced harshness, mouth sensation, throat dryness, bitterness |