Age | ⩽30 | 19.7 |
| 31–50 | 55.6 |
| >50 | 24.7 |
Female sex | | 70.1 |
Race/ethnicity† | White, non-Hispanic | 80.5 |
| African American | 9.0 |
| Hispanic | 5.1 |
| Asian/Pacific Islander | 4.2 |
| American Indian/Alaskan Native | 2.7 |
| Other | 1.0 |
Education | <Masters degree | 40.9 |
| Masters degree | 40.5 |
| Doctoral degree | 18.6 |
Employer‡ | Local government | 12.9 |
| State government | 16.0 |
| Federal government | 4.7 |
| College or university | 13.7 |
| Medical care delivery org. | 5.8 |
| Major voluntary health org. | 9.3 |
| Tobacco control org. | 13.5 |
| Other (including self employed, 3.1%, and not employed, 0.9%) | 24.0 |
Tobacco control involvement integrally related to paid employment | | 82.1 |
Principal involvements with tobacco issues† | Advocate/activist | 27.9 |
Educator | 33.7 |
| Medical professional counselling | 6.8 |
| Programme admin/manager | 35.3 |
| Programme staff | 21.3 |
| Researcher/scientist | 17.8 |
| Other | 12.4 |
Significant volunteer efforts† | Any | 71.0 |
| Local tobacco control coalition | 42.3 |
| State based tobacco control coalition | 36.9 |
| National tobacco control organisations | 55.6 |
| Smokers’ rights organisations | 0.8 |
Demographic focus of tobacco control efforts† | Youth/adolescents | 73.5 |
Elderly | 14.0 |
| Women | 36.0 |
| Minorities | 45.4 |
| General population | 67.9 |
Geographic level of focus of tobacco control efforts† | Local | 66.3 |
State | 62.0 |
| National | 29.2 |
| International | 7.7 |