Table 2

Purchase patterns: carton versus pack, and brand choice, by cigarette outlet type

Average price paidBrand usually smoked (% of buyers)
Usual source of cigarettesPercentage of buyers who usually buy by the pack$/Pack$/CartonMarlboroCamelOther premium†GenericOther brands‡
Convenience stores/gas stations89.0 (1.5)*3.54 (0.02)28.23 (0.66)54.6 (2.3)9.0 (1.2)18.7 (2.0)9.5 (1.7)8.2 (1.3)
Liquor/drug stores89.1 (2.4)3.56 (0.06)28.27 (1.14)50.9 (5.1)8.5 (2.3)20.0 (3.8)9.3 (2.7)11.3 (2.7)
Supermarkets62.9 (5.5)3.51 (0.08)28.97 (0.87)38.9 (5.4)6.1 (3.0)29.9 (5.6)13.1 (4.5)12.0 (3.9)
Discount stores31.6 (4.1)3.19 (0.08)27.76 (0.39)44.2 (3.0)5.1 (1.4)23.3 (2.5)12.8 (2.3)14.6 (2.3)
Non-taxed sources27.8 (5.9)2.90 (0.24)20.60 (1.03)43.0 (8.8)9.9 (4.6)18.1 (5.4)15.3 (6.4)13.7 (4.9)
*(±95 % CI) 
 †Includes Salem, Merit, Winston, Benson&Hedges, Kool, Vantage, Newport, Pall Mall, Kent, Virginia Slims, Carlton, and More.
 ‡Includes non-generic brands, which were not among the top 14 named brands, such as American Spirit, Galoise, etc.