Responses to the message on Light cigarettes (n = 401; includes Regular, Light, and Ultra Light smokers)
| Question |
Not at all (%) |
Only a little (%) | Somewhat (%) | Very much (%) | Don't know (%) |
| Does the message make you think more about quitting smoking? | 43% | 15% | 22% | 18% | 0.5% |
| Does the message increase how much you want to give up smoking? | 52% | 18% | 16% | 12% | 0.5% |
| Does the message make you think Lights are more dangerous? | 43% | 10% | 16% | 26% | 3% |
Source: Kozlowski et al 28