Mean ratings for beliefs about Light and Ultra Light cigarettes by type of smoker (1–5 scale)
| Beliefs | Type of smoker | All subjects | |||
|---|---|---|---|---|---|
| Regular | Light | Ultra Light3-150 | |||
| Safety | 1.8a | 2.1b | 2.6c | 2.0 | |
| (0.03) | (0.04) | (0.07) | (0.03) | ||
| % Endorsed3-151 | 9.5 | 17.3 | 32.7 | 15.9 | |
| Delivery | 3.0a | 3.4b | 3.8c | 3.3 | |
| (0.05) | (0.05) | (0.05) | (0.03) | ||
| % Endorsed | 43.3 | 56.5 | 72.1 | 52.6 | |
| Sensation | 2.7a | 3.7b | 4.0c | 3.3 | |
| (0.04) | (0.05) | (0.06) | (0.03) | ||
| % Endorsed | 33.5 | 72.6 | 78.3 | 55.4 | |
| Addictive | 1.7a | 1.8a | 2.2b | 1.8 | |
| (0.04) | (0.04) | (0.07) | (0.03) | ||
| % Endorsed | 8.6 | 9.8 | 18.2 | 10.5 | |
| Help quit | 2.2a | 2.4a | 2.9b | 2.4 | |
| (0.05) | (0.05) | (0.07) | (0.03) | ||
| % Endorsed | 17.2 | 23.4 | 38.0 | 22.6 | |
Means with different letters are significantly different at p ⩽ 0.05. Numbers in parentheses are standard errors.
↵3-150 Smokers of Ultra Light cigarettes rated Ultra Light brands; smokers of Light and Regular cigarettes rated Light brands.
↵3-151 Scored above 3 on composite or variable (that is, “probably” or “definitely” true).