Table 1

Percentage of baseline and 1999 Florida and national samples claiming and confirming awareness of anti-tobacco television advertisements and the percentage of those claiming awareness who were receptive1-150

Awareness/receptivityFloridaNational
1998 CI±1999 CI±1998 CI±1999 CI±
Self reported awareness54.1 (3.03)91.7 (1.68)41.1  (3.66)54.6  (3.71)
Confirmed awareness32.0 (2.83)88.6 (1.93)6.1 (1.78)30.2 (3.42)
Liked ad36.8 (2.93)83.2 (2.00)20.9 (3.03)39.6 (3.32)
Talked with friends10.0 (1.82)33.6 (2.87)2.6 (1.18)5.1 (1.64)
Made think about smoking28.1 (2.89)61.2 (2.96)16.3 (2.75)30.2 (3.42)
  • 1-150 χ2 and difference of proportions tests were calculated between samples at baseline and one year, and within samples between baseline and one year. All differences are significant at the p < 0.001 level.

  • CI, confidence interval.