Table 2

Pre- and post-test selection by experimental group

Pre-test selectionPost-test selection
As NRT contextAs PSA context
Regular CigarettesLight Cigarettes TreatmentCashRegular CigarettesLight Cigarettes TreatmentCash
Advertisement: vents
 Regular cigarettes2501511112
 Light cigarettes0312412-150 1217
 Treatment3618447619425
 Cash42611622363
Advertisement: feel
 Regular cigarettes152389014
 Light cigarettes12-150 241712-150 12112
 Treatment5621131019222
 Cash01811101272
Control (no advertisement or context)
 Regular cigarettes9104
 Light Cigarettes01004
 Treatment5310224
 Cash01269
  • 2-150 Participants who initially chose Light cigarettes and moved towards Regular cigarettes are excluded from the Light cigarette analysis.