Unprompted recall and recognition of anti tobacco advertising among smoker and recent quitter respondents
| Benchmark May 1997 (n=1192) | Follow up 1 Nov 1997 (n=2981) | Follow up 2 Nov 1998 (n=1647) | Follow up 3 Nov 1999 (n=1612) | Follow up 4 Nov 2000 (n=1675) | |
|---|---|---|---|---|---|
| *Benchmark v FU1, p <0.001. | |||||
| †Follow up 1 to follow up 4 linear decline, p <0.001. | |||||
| ‡ Benchmark v follow up 4, n.s. | |||||
| §Benchmark v follow up 4, p <0.001. | |||||
| ¶Follow up 1 to follow up 4, p=n.s. | |||||
| Seen any health advertising in the past 3 months (% yes) | 74% | 82%* | 81% | 79% | 77%† ‡ |
| Unprompted recall of anti tobacco advertising | 25% | 46%* | 42% | 36% | 35%†§ |
| Prompted recognition of campaign advertising: (%yes) | NA | 87% | 87% | 91% | 88%¶ |