Of those who saw advertisements, actions taken in response to NTC advertisements as reported by secondary school students in 1999 (Victorian student study)
| Current established smokers | Ex-established smokers | Recent experimental smokers | Non-recent experimental smoker | Never smoked | |
|---|---|---|---|---|---|
| Did you do anything as a result of seeing the advertisements? | (436) | (36) | (494) | (1104) | (1367) |
| Gave up smoking | 6% | 22% | 8% | 10% | N/A |
| Tried to quit | 18% | 6% | 11% | 3% | 2% |
| Cut down number of cigarettes smoked | 27% | 6% | 22% | 4% | 2% |
| Rang quit line | 3% | 3% | 2% | 1% | N/A |
| Thought about quitting | 26% | 11% | 10% | 2% | N/A |
| Talked to parents about quitting | 6% | 22% | 9% | 13% | 10% |
| Talked to friends about quitting | 8% | 19% | 14% | 14% | 11% |
| Tried smoking | 3% | 6% | 5% | 1% | 1% |
| Told someone else to quit | 13% | 28% | 25% | 34% | 32% |
| Nothing | 42% | 47% | 39% | 50% | 57% |