Cigarette Pricing And Strategic Brand Positioning | Lifestyle | 1985 | Noresearch | Japan |
Image Study Germany | Brand image | 1985 | PMI | Germany |
Global Generation Of YAS | Lifestyle | 1989 | Leo Burnett | USA, Germany, Switzerland, Japan |
Exploratory Marlboro Strategic Research | Lifestyle/communications | 1989 | Leo Burnett | Australia |
Values, Lifestyles And Brand Images Among Taiwanese YAMS | Lifestyle/brand/communications | 1991 | RI Asia-Hamel; Prahalad | Taiwan |
Marlboro Red EEC Marketing Review | Lifestyle | 1992 | PM-EEC | France, Spain, Netherlands, Belgium |
Young Male Adults In Japan | Lifestyle | 1992 | LBC | Japan |
Young Adult Smokers In Italy | Lifestyle/brand image | 1992 | PM-EEC; Herzog, Pr | Italy |
Marlboro Brand Review | Brand image | 1992 | Tmd Carat, Marlboro Brand Group | UK |
Motorsports Sponsorship Marketing Review | Communications | 1992 | PM-EEC | Europe |
Hong Kong YAMS Study | Lifestyle/brand/communications | 1993 | RI Asia/PM Asia | Hong Kong |
International Marlboro Image Dynamics Study | Lifestyle/brand image | 1993 | Sinus; Lebensweittorschung | (Proposal for multiple countries) |
International Marlboro Image Dynamics Study | Lifestyle | 1993 | Sinus (inferred) | Saudi Arabia |
Marlboro Image Dynamics Study | Lifestyle/brand/communications | 1994 | Market Insight | Ivory Coast |
Young Adult Females In The 900000’s | Lifestyle | 1993 | Leo Burnett (inferred) | Japan |
Research Discussion Paper Marlboro Smokers Research | Brand image/communications | 1993 | Hill N. Knowlton Asia | Hong Kong, Philippines, Korea, China (Proposals) |
MISTA Motif Sort Test of Marlboro Visuals | Communications | 1993 | PM-EEC | Germany, Spain, Holland, Italy, France |
EEC Event Marketing | Communications | 1993 | Author unknown | EEC, EEMA, Germany, France, Italy, Spain, Finland, Hungary, Sweden, Switzerland, Japan, Hong Kong, Malaysia, Taiwan, Argentina, Brazil, Mexico, Venezuela |
Int. Marlboro Image Dynamics Study - Korea | Lifestyle/brand/communications | 1994 | Sinus (inferred) | Korea |
Fax Proposal of Female Depth Interview in Korea | Lifestyle | 1994 | Hankook Rsch; Roh, I | Korea |
Competitive Brand Advertising | Brand image/communications | 1994 | Author unknown | Korea |
European Lights Young Adult Study | Brand/communications | 1994 | RSG Marketing Rsch | Belgium, France, Germany, Italy, Netherlands |