Planning a tobacco control boycott
| 1. | Focus on health |
| (a) Select single issue | |
| (b) Keep it simple | |
| 2. | Identify target that: |
| (a) shares mutual interest | |
| (b) cares about its image | |
| (c) is vulnerable to pressure | |
| 3. | Choose realistic aims |
| 4. | Make clear and measurable demands that are perceived as legitimate |
| 5. | Plan exit strategy |
| (a) Be clear about: | |
| – who decides when the boycott is over | |
| – upon what criteria will the decision be based | |
| (b) Anticipate potential consequences based on history of industry responses to boycotts |