Characteristics of callers registering with the national Quitline in the period associated with the new smoke-free environments law and in a prior comparison period
| Pre-intervention period* | Intervention period* | |||
|---|---|---|---|---|
| Number | % | Number | % | |
| *The pre-intervention period was December 2003 and January 2004. The intervention period was December 2004 and January 2005. | ||||
| †Some of these vouchers will be issued to people who had registered with the Quitline outside of the two study periods. | ||||
| NRT, nicotine replacement therapy. | ||||
| New callers registered | 2807 | 71.2% | 3991 | 69.9% |
| Callers who re-registered with the Quitline after having previously used it and then relapsed | 1138 | 28.8% | 1722 | 30.1% |
| Total | 3945 | 100.0% | 5713 | 100.0% |
| Caller sex | ||||
| Female | 2116 | 53.6% | 3073 | 53.8% |
| Male | 1804 | 45.7% | 2602 | 45.5% |
| Missing data | 25 | 0.6% | 38 | 0.7% |
| Total | 3945 | 100.0% | 5713 | 100.0% |
| Caller ethnicity | ||||
| Māori | 720 | 18.3% | 1065 | 18.6% |
| Pacific peoples | 120 | 3.0% | 164 | 2.9% |
| NZ European/other | 3023 | 76.6% | 4365 | 76.4% |
| Refused | 82 | 2.1% | 119 | 2.1% |
| Total | 3945 | 100.0% | 5713 | 100.0% |
| Caller age group (years) | ||||
| 15–24 | 748 | 19.0% | 1016 | 17.8% |
| 25–34 | 1019 | 25.8% | 1446 | 25.3% |
| 35–44 | 961 | 24.4% | 1434 | 25.1% |
| 45–54 | 619 | 15.7% | 954 | 16.7% |
| 55–64 | 350 | 8.9% | 500 | 8.8% |
| >64 | 151 | 3.8% | 243 | 4.3% |
| Not reported and under age 15 | 97 | 2.5% | 120 | 2.1% |
| Total | 3945 | 100.0% | 5713 | 100.0% |
| Reported source of information about the Quitline (just new callers) | ||||
| Friends and family | 829 | 29.5% | 964 | 24.2% |
| Television advertising | 781 | 27.8% | 1016 | 25.5% |
| Health worker | 542 | 19.3% | 591 | 14.8% |
| Cigarette packet | 232 | 8.3% | 351 | 8.8% |
| Radio advertising | 34 | 1.2% | 31 | 0.8% |
| Newspaper | 25 | 0.9% | 71 | 1.8% |
| “Don’t know” | 37 | 1.3% | 152 | 3.8% |
| Other | 248 | 8.8% | 462 | 11.6% |
| Missing/not answered | 79 | 2.8% | 353 | 8.8% |
| Total | 2807 | 100.0% | 3991 | 100.0% |
| NRT vouchers issued by the Quitline to smokers | ||||
| First voucher | 1878 | 38.5% | 3610 | 40.0% |
| Second voucher† | 1333 | 27.3% | 2519 | 27.9% |
| Third or other voucher† | 1670 | 34.2% | 2887 | 32.0% |
| Total | 4881 | 100.0% | 9016 | 100.0% |