Table 2

Perceived health risks of Eclipse

Smokers (n = 1000)Ex-smokers (n = 499)
Viewed as completely safeTest of significance p valueViewed as completely safeTest of significance p value
% (95% CI)OR (95% CI)% (95% CI)OR (95% CI)
Entries are the percentage that viewed Eclipse as “completely safe” (and associated 95% confidence intervals). OR, odds ratio (and 95% confidence intervals for OR). All tests of significance are Pearson χ2 analyses with one degree of freedom, except as noted.
*Pair wise analysis with two degrees of freedom; OR comparison is to referent category (regular or precontemplation).
†Pair wise comparisons of cigarette types: Light v regular (χ2 (1) = 2.62; p<0.106); Ultra Light v regular (χ2 (1) = 2.82; p<0.094); and Ultra Light v Light (OR = 0.3 (0.1 to 0.8); χ2 (1) = 6.06; p<0.014).
Overall23.9 (21.2 to 26.6)26.2 (22.3 to 30.2)
Sex
    Males20.4 (16.9 to 23.9)<0.00825.2 (19.9 to 30.6)<0.595
    Females27.8 (23.7 to 31.9)1.5 (1.1 to 2.0)27.4 (21.5 to 33.3)1.1 (0.7 to 1.7)
Age
    18–2517.0 (11.3 to 22.7)<0.03220.1 (11.1 to 29.1)<0.258
    >2524.9 (21.8 to 28.0)1.6 (1.0 to 2.5)26.3 (21.9 to 30.6)1.4 (0.8 to 2.6)
Race
    White21.1 (18.1 to 24.1)<0.00320.1 (16.1 to 24.2)<0.001
    Non-white31.2 (24.8 to 37.5)1.7 (1.2 to 2.4)48.4 (37.6 to 59.1)3.7 (2.3 to 6.1)
Education
    Less than high school27.1 (23.2 to 31.1)<0.00335.0 (27.7 to 42.3)<0.001
    Any college18.7 (15.1 to 22.4)0.6 (0.4 to 0.8)20.6 (16.0 to 25.1)0.5 (0.3 to 0.7)
Income
    <$5000023.7 (19.1 to 28.2)<0.45423.5 (16.1 to 30.9)<0.697
    ⩾$5000021.3 (17.2 to 25.4)0.9 (0.6 to 1.2)25.4 (19.9 to 30.9)1.1 (0.7 to 1.8)
Time quit
    0–2 yearsNA23.1 (18.3 to 28.0)<0.056
    >2 years31.1 (24.4 to 37.8)1.5 (1.0 to 2.3)
Health concern
    Lower (<4)27.6 (22.6 to 32.5)<0.05026.5 (20.1 to 32.9)<0.856
    Higher (⩾4)21.8 (18.6 to 25.0)0.7 (0.5 to 1.0)25.7 (20.7 to 30.8)1.0 (0.6 to 1.5)
Cigarettes per day
    <2024.9 (20.8 to 29.0)<0.49721.8 (15.7 to 27.9)<0.094
    ⩾2023.0 (19.4 to 26.6)0.9 (0.7 to 1.2)28.8 (23.6 to 34.1)1.5 (0.9 to 2.3)
Time to first cigarette
    <30 minutes23.0 (18.8 to 27.1)<0.807NA
    ⩾30 minutes23.6 (20.1 to 27.2)1.0 (0.8 to 1.4)
Cigarette type*
    Regular24.9 (20.8 to 29.1)<0.54123.5 (18.3 to 28.8)<0.031†
    Light21.8 (17.7 to 25.9)0.8 (0.6 to 1.2)30.7 (23.6 to 37.8)1.4 (0.9 to 2.2)
    Ultra Light22.2 (15.3 to 29.1)0.9 (0.5 to 1.4)12.2 (2.6 to 21.9)0.5 (0.2 to 1.2)
Stage of change*
    Precontemplation26.1 (22.0 to 30.1)<0.231NA
    Contemplation20.6 (16.0 to 25.2)0.7 (0.5 to 1.0)
    Preparation24.1 (17.8 to 30.5)0.9 (0.6 to 1.4)
Interest in purchasing Eclipse
    Somewhat/very likely21.4 (17.9 to 24.9)<0.0844.8 (−2.8 to 12.4)<0.006
    Not too or at all likely26.3 (21.9 to 30.7)0.8 (0.6 to 1.0)28.1 (23.8 to 32.3)0.1 (0.02 to 0.7)