Table 3

Smokers (n = 1000)Ex-smokers (n = 499)
Somewhat or very likely to purchaseTest of significance p valueSomewhat or very likely to purchaseTest of significance p value
% (95% CI)OR (95% CI)% (95% CI)OR (95% CI)
Entries are the percentage that were “somewhat” or “very likely” to purchase Eclipse (and associated 95% confidence intervals). OR, odds ratio (and 95% confidence intervals for OR). All tests of significance are Pearson χ2 analyses with one degree of freedom, except as noted.
*Pair wise analysis with two degrees of freedom; OR comparison is to referent category (regular or precontemplation).
†Pair wise comparisons of cigarette types: Light v regular (χ2 (1) = 2.82; p<0.094); Ultra Light v regular (χ2 (1) = 13.98; p<0.001); and Ultra Light v Light (OR = 1.7 (1.1 to 2.7); χ2 (1) = 6.56; p<0.011).
‡Pair wise comparisons of stage of change: contemplation v precontemplation (χ2 (1) = 3.64; p<0.057); preparation v precontemplation (χ2 (1) = 2.98; p<0.085); and preparation v contemplation (OR = 0.6 (0.4 to 0.8); χ2 (1) = 9.39; p<0.003).
Overall57.4 (54.2 to 60.5)6.2 (4.0 to 8.3)
Sex
Males57.0 (52.7 to 61.2)<0.7896.9 (3.8 to 9.9)<0.464
Females57.8 (53.2 to 62.4)1.0 (0.8 to 1.3)5.3 (2.4 to 8.2)0.8 (0.4 to 1.6)
Age
18–2553.1 (45.4 to 60.8)<0.08414.4 (6.8 to 22.1)<0.001
>2560.5 (57.0 to 64.0)1.4 (1.0 to 1.9)4.4 (2.4 to 6.4)0.3 (0.1 to 0.6)
Race
White57.0 (53.4 to 60.7)<0.4385.3 (3.0 to 7.5)<0.039
Non-white60.1 (53.3 to 66.9)1.1 (0.8 to 1.6)11.2 (4.6 to 17.8)2.3 (1.0 to 5.1)
Education
Less than high school59.2 (54.8 to 63.6)<0.6187.6 (3.7 to 11.5)<0.329
Any college57.6 (53.0 to 62.2)0.9 (0.7 to 1.2)5.4 (2.9 to 7.9)0.7 (0.3 to 1.5)
Income
<$5000062.0 (56.8 to 67.2)<0.2125.8 (1.7 to 9.8)<0.658 ⩾$5000057.4 (52.4 to 62.4)0.8 (0.6 to 1.1)7.0 (3.8 to 10.1)1.2 (0.5 to 3.0)
Time quit
0–2 yearsNA8.9 (5.7 to 12.2)<0.002
>2 years2.0 (0.1 to 4.0)0.2 (0.1 to 0.6)
Health concern
Lower (<4)47.7 (42.1 to 53.2)<0.0016.3 (2.9 to 9.7)<0.746
Higher (⩾4)62.2 (58.5 to 66.0)1.8 (1.4 to 2.4)5.6 (3.1 to 8.3)0.9 (0.4 to 1.9)
Cigarettes per day
<2055.6 (50.8 to 60.3)<0.3266.6 (3.0 to 10.2)<0.703
⩾2058.7 (54.5 to 62.9)1.1 (0.9 to 1.5)5.7 (3.1 to 8.3)0.9 (0.4 to 1.8)
Time to first cigarette
<30 minutes53.5 (48.5 to 58.4)<0.043NA
⩾30 minutes60.1 (56.0 to 64.2)1.3 (1.0 to 1.7)
Cigarette type*
Regular52.1 (47.3 to 56.9)<0.001†5.2 (2.5 to 7.8)<0.557
Light58.0 (53.0 to 69.9)1.3 (1.0 to 1.7)6.7 (2.9 to 10.5)1.3 (0.6 to 3.0)
Ultra Light70.5 (62.8 to 78.3)2.2 (1.4 to 3.4)9.1 (0.3 to 17.9)1.8 (0.6 to 6.1)
Stage of change*
Precontemplation55.9 (51.2 to 60.9)<0.008‡NA
Contemplation63.3 (57.9 to 68.7)1.3 (1.0 to 1.8)
Preparation48.7 (41.1 to 56.4)0.7 (0.5 to 1.0)
Perceived risk of Eclipse
View as completely safe52.9 (46.2 to 59.5)<0.0841.2 (−0.7 to 3.1)<0.006
Not completely safe59.5 (55.9 to 63.1)0.8 (0.6 to 1.0)8.5 (5.5 to 11.4)0.1 (0.02 to 0.7)