The number (%) of newspaper articles by article theme, event slant, and opinion slant
| Event slant (n=1188) | Opinion slant (n=326) | |||||||
|---|---|---|---|---|---|---|---|---|
| Article theme | Negative | Mixed | Neutral | Positive | Negative | Mixed | Neutral | Positive |
| Note: the total number of articles displayed for opinion slant is less than for event slant because we have excluded all hard news articles (which are invariably coded for opinion slant as neutral for tobacco control). | ||||||||
| Secondhand smoke issues | 58 (17%) | 14 (4%) | 9 (3%) | 270 (77%) | 30 (24%) | 9 (7%) | 8 (7%) | 76 (62%) |
| Education and prevention | 41 (17%) | 38 (16%) | 3 (1%) | 155 (65%) | 8 (13%) | 6 (10%) | 7 (12%) | 39 (65%) |
| Health effects | 14 (12%) | 13 (11%) | 2 (2%) | 87 (75%) | 4 (22%) | 2 (11%) | 3 (17%) | 9 (50%) |
| Tobacco industry | 43 (39%) | 8 (7%) | 24 (22%) | 34 (31%) | 0 (0%) | 2 (11%) | 5 (28%) | 11 (61%) |
| Advertising and promotion | 39 (44%) | 9 (10%) | 1 (1%) | 40 (45%) | 1 (4%) | 0 (0%) | 2 (8%) | 21 (88%) |
| Consumption | 20 (25%) | 27 (33%) | 8 (10%) | 26 (32%) | 9 (33%) | 0 (0 %) | 3 (11%) | 15 (56%) |
| Economic issues | 11 (15%) | 4 (6%) | 5 (7%) | 52 (72%) | 11 (42%) | 1 (4%) | 3 (12%) | 11 (42%) |
| Product issues | 13 (21%) | 16 (26%) | 0 (0%) | 33 (53%) | 4 (80%) | 1 (20%) | 0 (0%) | 0 (0%) |
| Addiction | 3 (11%) | 3 (11%) | 3 (11%) | 18 (67%) | 1 (11%) | 1 (11%) | 0 (0%) | 7 (78%) |
| Youth Access | 1 (5%) | 3 (15%) | 0 (0%) | 16 (80%) | 0 (0%) | 0 (0%) | 0 (0%) | 4 (100%) |
| Other | 6 (40%) | 3 (20%) | 4 (27%) | 2 (13%) | 3 (30%) | 0 (0%) | 3 (30%) | 4 (40%) |
| Unintended damage | 1 (13%) | 1 (13%) | 6 (75%) | 0 (0%) | 0 (0%) | 0 (0%) | 1 (50%) | 1 (50%) |
| Farming | 0 (0%) | 0 (0%) | 1 (100%) | 0 (0%) | 0 (0%) | 0 (0%) | 0 (0%) | 0 (0%) |
| Total | 250 (21%) | 139 (12%) | 66 (6%) | 733 (62%) | 71 (22%) | 22 (7%) | 35 (11%) | 198 (61%) |