Correlations between United States (US), Australian, and British participants for main outcome measures (n=37 adverts)
| Country | |||
|---|---|---|---|
| Outcome Variables | US | Australia | Britain |
| ***p<0.001. | |||
| Stand out | |||
| US | – | ||
| Australia | 0.89*** | – | |
| Britain | 0.92*** | 0.89*** | – |
| How good | |||
| US | – | ||
| Australia | 0.93*** | – | |
| Britain | 0.87*** | 0.89*** | – |
| Recall | |||
| US | – | ||
| Australia | 0.87*** | – | |
| Britain | 0.82*** | 0.79*** | – |
| Thought about | |||
| US | – | ||
| Australia | 0.69*** | – | |
| Britain | 0.78*** | 0.75*** | – |
| Discussed | |||
| US | – | ||
| Australia | 0.67*** | – | |
| Britain | 0.78*** | 0.60*** | – |