Table 9

 Tobacco advertising, promotion, PR and packaging: 236 votes for 55 nominations. Top 10 received 47.0% of votes

Fischer PM, Schwartz MP, Richards JW, Goldstein AO, Rojas TH. Brand logo recognition by children aged 3 to 6 years. Mickey Mouse and Old Joe the Camel. JAMA1991;:–8. 22136
Pierce JP, Lee L, Gilpin EA. Smoking initiation by adolescent girls, 1944 through 1988. An association with targeted advertising. JAMA1994;:–11. 1698
Pierce JP, Gilpin E, Burns DM, et al. Does tobacco advertising target young people to start smoking? Evidence from California. JAMA1991;:–8. 16146
DiFranza JR, Richards JW, Paulman PM, et al. RJR Nabisco’s cartoon camel promotes camel cigarettes to children. JAMA1991;:–53. 13147
Dalton MA, Sargent JD, Beach ML, et al. Effect of viewing smoking in movies on adolescent smoking initiation: a cohort study. Lancet2003;:–5. 1314
Pollay RW, Dewhirst T. The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact. Tobacco Control 2002;11(suppl I):i18–31. 1011
Pierce JP, Choi WS, Gilpin EA, Farkas AJ, Berry CC. Tobacco industry promotion of cigarettes and adolescent smoking. JAMA1998;:–5. 10153
Wakefield M, Morley C, Horan JK, Cummings KM. The cigarette pack as image: new evidence from tobacco industry documents. Tobacco Control 2002;11(suppl I):i73–80. 92
Glantz SA, Kacirk KW, McCulloch C. Back to the future: Smoking in movies in 2002 compared with 1950 levels. Am J Public Health2004;:–3. 92
Landman A, Ling PM, Glantz SA. Tobacco industry youth smoking prevention programs: protecting the industry and hurting tobacco control. Am J Public Health2002;:–30. 910