Changing trend of cigarette consumption, cigarette sales, market share, and youth preference for the imported brands
| Year | Per capita consumption* (pieces/year) | Sales† (US$millions) | Sales volume† in 1000 cases (1 case = 500 packs = 10000 pieces) | Market share by foreign countries‡ | Import brand preference among male youth smokers† | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Domestics | Imports | Domestics | Imports | USA | UK | Germany | Japan | Others | |||
| *Source: Statistical yearbook of Taiwan 2000. Directorate-General of Budget, Accounting and Statistics, Taipei, 2001. | |||||||||||
| †Source: Taiwan tobacco & wine statistical yearbook 1986–2000. Taiwan Tobacco and Wine Monopoly Bureau: Taipei, 1987–2001. Adjusted to the CPI (Consumer Price Index) of the year 2000. Average prices for domestic cigarettes were lower than that of imports, TWD20.7 v TWD28.9 in 1990 and TWD23.5 v 37.7 in 2000. | |||||||||||
| ‡Source: Annual Statistics of Directorate General of Customs Office, Taiwan. | |||||||||||
| 1986 | 1604 | $2139 | $57(3%) | 3067 | 61 (2%) | – | – | – | – | – | 2% |
| 1987 | 1758 | $1975 | $565(22%) | 2847 | 611 (18%) | 13% | 3% | 0 | 0 | 2% | 19% |
| 1990 | 1717 | $1849 | $468(20%) | 2934 | 558 (16%) | 12% | 4% | 0 | 0 | 0 | 30% |
| 1995 | 1775 | $1452 | $712(33%) | 2773 | 1020 (27%) | 6% | 8% | 4% | 5% | 4% | 37% |
| 2000 | 1842 | $1031 | $1281(55%) | 2111 | 1967 (48%) | 5% | 10% | 11% | 18% | 4% | 77% |