Table 1

 International companies running the trademark diversification (TMD) business

TransnationalTMD companyTMD activity
British American TobaccoWorld Investment CompanyBenson & Hedges Bistro, Kent Travel
Brown & WilliamsonDiversification International Products, IncKent Leisure Holidays, Kent Championship Classics
Philip MorrisInternational Trademark IncMarlboro Classics
RJ ReynoldsWorldwide Brands, IncCamel Trophy, Camel Stores