Table 1

 Key provisions of FDA bills supported by Philip Morris

Davis Bill (H.R. 2180) 107th Congress, 2001Frist Bill (S. 190) 107th Congress, 2001Kennedy-DeWine Bill (S. 2461) 108th Congress, 2004
FCLAA, Federal Cigarette Labeling and Advertising Act.
Source: http://thomas.loc.gov
Cigarettes regulated as medical devicesNoNoNo
Descriptors (i.e. “light,” “ultra light”)Use of descriptors in advertisements requires inclusion of disclaimer “[Brand] not shown to be less hazardous than other [type of tobacco product]”No explicit provisionsRegulated; cigarettes using such descriptors must be registered and approved as modified risk
Performance standardsFDA can mandate reduction in nicotine and other constituents; only Congress can eliminate nicotine or ban cigarettes; FDA cannot render tobacco product unacceptable for adult consumptionFDA can mandate reduction in nicotine and other constituents; only Congress can eliminate nicotine or ban cigarettes; FDA cannot render tobacco product unacceptable for adult consumptionFDA can mandate reduction in nicotine and other constituents; only Congress can eliminate nicotine or ban cigarettes
FCLAA pre-emptionPreservedPreservedPreserved
Warning labels25% of front and rear of pack; text only25% of front and rear of pack; text onlyAt least 30% of front and rear of pack; may be increased to 50%. May require graphic warnings if they would promote greater public understanding of risks
Marketing restrictionsProhibits targeting youth through use of cartoons and advertising in youth oriented publicationsFDA may impose advertising restrictions if they would be appropriate for the prevention of, or decrease in, the use of tobacco products by youthFDA may require restrictions on advertising and promotion (in keeping with 1st amendment) if appropriate for protection of public health
Approval of modified risk productsFDA must consider risks and benefits to individual and population as a wholeFDA must consider risks and benefits to individual and population as a wholeFDA must consider risks and benefits to individual and population as a whole
Definition of reduced risk productsReduced risk products substantially reduce exposure to toxins or substantially reduce potential health risksReduced risk products substantially reduce exposure to toxinsModified risk products reduce harm or the risk of tobacco related disease or reduce exposure to one or more substances in tobacco smoke