Cluster | Importance | Feasibility | |
Mean rating (SD) | Mean rating (SD) | ||
Marketing tactics and image building | 4.04 (0.91) | 3.71 (1.18) | |
Avoiding economic regulation on tobacco | 3.93 (0.92) | 3.00 (1.15) | |
Lobbying and political influence | 3.83 (1.03) | 2.54 (1.07) | |
Silence and reduce opposition | 3.69 (1.09) | 2.25 (1.04) | |
Deceiving the public | 3.65 (0.97) | 2.80 (1.10) | |
Self serving industry youth programme | 3.63 (0.99) | 3.51 (1.08) | |
Business and investment strategies | 3.41 (1.13) | 2.87 (1.18) | |
Corrupting and manipulating science | 3.39 (1.10) | 2.69 (1.06) |