Tobacco smoking imagery in the first 50 videos searched by “smoking”, and sorted by relevance and number of views
| Category | Description | Sorted by relevance (total views) | Sorted by number of views (total views) |
|---|---|---|---|
| *Two videos were identical, but were posted by different YouTube users. Combining both, it was the most watched smoking video on YouTube. | |||
| †Three of four videos were subsequently banned from YouTube (as of 4 Dec 2006) due to inappropriate content. Each of these featured women. | |||
| ‡One video was subsequently banned from YouTube (as of 4 Dec 2006) for violation of copyright. | |||
| Antismoking | Video contains a key message that smoking cigarettes is dangerous, undesirable, or that smokers should quit | n = 5 (5044) | n = 3* (348 729) |
| Female smoking | Video is not against smoking, and contains images of females smoking cigarettes | n = 6 (89 034) | n = 2 (131 013) |
| Male smoking | Video is not against smoking, and contains images of males smoking tobacco products | n = 11 (23 834) | n = 1 (110 886) |
| Smoking fetish | Video contains “soft core” sexual content in addition to cigarette smoking imagery | n = 4† (50 481) | n = 4‡ (433 260) |
| Comedy | Video is a parody or clip from a comedy show or movie,and contains tobacco smoking imagery | – | n = 3 (310 122) |
| Magic trick | Video shows magician conducting a show using cigarette smoke as a prop | – | n = 1 (171 329) |
| Total of the 50 downloaded | n = 26 (52%) (168 393 of 251 257) (67% of total views) | n = 14 (26.9%) (1 505 339 of 2 260 276) (67% of total views) | |