Targeted rating point levels, aided awareness and type of advertisement: July 2001–June 2008
| Advertisement name | Primary advertisement type | Cumulative TRP | Flight TRP | Smoker-aided awareness | Non-smoker-aided awareness | Overall-aided awareness | Wave | Mode |
| Echo | Health effects | 2150 | 113 | 48.7 | 47.1 | 47.4 | 4 | Telephone |
| Echo | Health effects | 1729 | 846 | 47.5 | 43.8 | 44.5 | 3 | Telephone |
| Clinical | SHS | 1463 | 344 | 66.7 | 61.8 | 62.9 | 7 | Web |
| Bubbles | SHS | 1268 | 595 | 30.7 | 30.8 | 30.8 | 5 | Telephone |
| Training | Cessation | 1206 | 210 | 53.4 | 49.5 | 50.4 | 7 | Web |
| Apartment | SHS | 1012 | 286 | 60.9 | 54.1 | 55.3 | 11 | Web |
| Icons | CPTI | 951 | 285 | 35.6 | 48.0 | 45.9 | 11 | Web |
| Ken Lane: Drive Along | CPTI | 776 | 439 | 50.1 | 52.4 | 52.0 | 2 | Telephone |
| Target Market | CPTI | 690 | 397 | 48.8 | 46.8 | 47.2 | 5 | Telephone |
| Icons | CPTI | 670 | 238 | 57.8 | 50.5 | 51.7 | 9 | Web |
| Caution Tape | SHS | 590 | 212 | 58.7 | 50.2 | 51.7 | 9 | Web |
| Drive | SHS | 585 | 585 | 49.7 | 51.5 | 51.2 | 2 | Telephone |
| Ken Lane: Lights | CPTI | 548 | 78 | 51.9 | 45.7 | 46.7 | 4 | Telephone |
| Training | Cessation | 542 | 542 | 52.6 | 45.0 | 46.8 | 6 | Web |
| Daddy's Tape | Cessation | 473 | 473 | 50.1 | 41.2 | 42.7 | 3 | Telephone |
| Bubbles 2 | SHS | 467 | 467 | 42.1 | 36.0 | 37.4 | 6 | Web |
| Programmed | CPTI | 464 | 272 | 62.9 | 61.1 | 61.4 | 10 | Web |
| Apartment | SHS | 463 | 271 | 46.1 | 36.3 | 38.0 | 10 | Web |
| Ken Lane: Next Generation | CPTI | 411 | 327 | 53.4 | 47.1 | 48.1 | 1 | Telephone |
| Live Without | SHS | 401 | 401 | 29.6 | 27.3 | 27.7 | 3 | Telephone |
| Ken Lane: Ethnic Targeting | CPTI | 385 | 385 | 48.0 | 43.2 | 43.9 | 4 | Telephone |
| Clinical | SHS | 384 | 384 | 39.7 | 32.4 | 33.5 | 4 | Telephone |
| Ken Lane: Drive Along | CPTI | 335 | 335 | 40.8 | 32.5 | 33.9 | 1 | Telephone |
| Ghost | Health effects | 301 | 301 | 36.8 | 38.6 | 38.3 | 2 | Telephone |
| Icons | CPTI | 215 | 215 | 48.4 | 39.0 | 41.5 | 8 | Web |
| Ken Lane: Race Deal | CPTI | 199 | 199 | 30.3 | 20.8 | 22.4 | 1 | Telephone |
| Crocodile 3: The Business | CPTI | 192 | 192 | 38.5 | 35.6 | 36.1 | 2 | Telephone |
| Caution Tape | SHS | 176 | 176 | 33.8 | 26.9 | 28.7 | 8 | Web |
| Crocodile Tears | CPTI | 135 | 135 | 41.2 | 32.1 | 33.7 | 1 | Telephone |
CPTI, countering pro-tobacco influences; SHS, secondhand smoke; TRP, target rating point.